 |
| World's best porter from Tampere, Finland |
BULLETIN,
29 JULY 2014
SUBJECT: beer, microbrewery, handmade beer
SUBJECT: beer, microbrewery, handmade beer
PYYNIKKI CRAFT BREWERY’S VAHVAPORTTERI VOTED BEST IN CLASS IN BERLIN
Vahvaportteri, a strong porter brewed by the Tampere-based Pyynikki Craft Brewery (Pyynikin käsityöläispanimo) was named the best craft porter in the world in the Global Craft Beer Award 2014 competition. The judging was held on 24–26 July, during the Global Craft Beer Festival in Berlin. More than 60 brewers from all over the world, participated in the competition, organised by the Global Association of Craft Beer Brewers (GACBB). Judging the beers were an international jury of experts in the brewing industry.
The coup
comes after the operations of Pyynikki Craft Brewery were threatened this
spring, by a fire that ravaged the brewery. The blaze destroyed a lot of
equipment and did great damage to the facilities, interrupting brewing
operations for months. After the spring’s hardships, the gold medal from Berlin
was welcomed with great joy. International recognition also provides hope for
the future.
A BOOST TO FINNISH BEER CULTURE AND TO EMPLOYMENT
The ‘father’ of Vahvaportteri, Tuomas Pere, considers it very important that the winner was selected by colleagues who understand the brewing process, beer styles, innovation, and commercialisation, along with how these elements come together. ̒For example, the positive feedback provided by the distinguished Harpoon Brewery was very nice to receive. I believe that our victory also strengthens Finnish beer culture and, as a result, provides more jobs in the industry,’ says Pere.
The
restaurants have already given Vahvaportteri a very warm welcome, and order volumes
point to a clear increase in sales. Because the award-winning brew is a ‘strong
beer’ under Finnish law (more than 4.7% alcohol by volume), Vahvaportteri is
available for home use only from Alko, by special order, and the legislation
does not allow direct sales to consumers in the same way that such products as
Finnish berry wines or sahti can be sold by the producer. However, Pyynikki
Craft Brewery is working to develop a customer-oriented service that allows the
beers to be ordered and delivered straight to the customer’s doorstep.
PYYNIKKI CRAFT BREWERY
Pyynikki Craft Brewery began business in May 2013. Set up as a co-operative, the brewery already has roughly 1,000 beer-lovers as partners.It produces a diverse range of beers that blend an innovative touch with respect for tradition.
WITH
REQUESTS FOR INTERVIEWS & ADDITIONAL INFORMATION, CONTACT:
Tuomas Pere
Tuomas Pere
Ei kommentteja:
Lähetä kommentti